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Research papers

Market potential

Deregulation is creating competition in the communications industry, allowing telephone service providers, media companies and other firms to offer everything from local telephone services to video-on-demand. Businesses are especially being targeted...

Catalogue: Seminar 1996: Telecommunications In A Dynamic Market Place
Authors: Steven H. Cohen, Donald A. Anderson, Jill Hesser
June 15, 1996
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Citation

Cohen, Anderson and Hesser (1996a, June 15). Market potential. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/market-potential